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mhg.digital privacy policy

 
Effective Date: 16 July 2026
This Privacy Policy describes how mhg.digital (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit mhg.digital (the “Site”), book a consultation, or engage our digital marketing services.
We provide marketing services to healthcare professionals and clinicians. We do not provide clinical services, medical advice, or health services.
1. Important Notice: No Health Data Collected
Our services are strictly business-to-business (B2B) digital marketing consulting. We do not collect, store, or process protected health information (PHI), patient records, or medical history.
 
Clinicians/Clients: Please do not share, upload, or transmit any sensitive patient data or health records to us through our contact forms, emails, or scheduling links.

2. Information We Collect
We collect standard business and technical information that you provide to us, as well as data gathered automatically when you use our Site.
    • Information You Provide:
        • Contact details (e.g., your name, professional email address, phone number).
        • Business data (e.g., clinic name, website URL, marketing goals, practice location).
        • Communication history via contact forms, emails, or discovery calls
        • Automatically Collected Data:
            • Technical details (e.g., IP addresses, browser types, operating systems).
            • Usage behavior (e.g., pages viewed, time spent on the Site, referring URLs).

3. Third-Party Tools We Use
We use specific third-party applications to run our website and business operations. These tools process your business data according to their own privacy standards:
    • Elementor Pro: Powers our website design and contact forms. Data submitted via these forms is processed securely through our website. Calendly: Handles online meeting scheduling. When you book a discovery call, Calendly collects your name, email, time zone, and answers to initial onboarding questions.
    • MailerLite: Manages our email newsletter lists and automated marketing campaigns. If you sign up for our marketing tips, your name and email are stored securely by MailerLite.
    • Google Analytics: Tracks aggregated website traffic, user behavior, and visitor demographics. This helps us optimize our website.
    • Yoast SEO: Optimizes our content for search engines. Yoast does not collect or track personal visitor data.

4. How We Use Your Information
We use the collected business data to deliver our services and maintain our website. Specifically, we use it to:
    • Respond to service inquiries and project requests from clinicians.
    • Schedule and conduct digital marketing consultation calls.
    • Deliver digital marketing newsletters, resources, and industry advice.
    • Analyze website traffic trends to improve user experience.
    • Protect our website against security threats and spam.

5. International Data Transfers & Regional Compliance
We serve clinicians in Canada, the United Kingdom, and Australia. We adhere to the data privacy laws of these jurisdictions.
Canada (PIPEDA Compliance)
    • We only collect and process business contact data with your consent.
    • Data is strictly used for the outlined professional business purposes.

United Kingdom (UK GDPR Compliance)
    • Legal Basis: We process data based on your explicit consent (newsletters) or legitimate interests (answering business inquiries and scheduling calls).
    • International Transfers: Your data is processed by third-party tools (like Calendly and MailerLite) which may store information on secure servers located in the United States. We ensure these providers utilize recognized adequacy frameworks to safeguard your data.

Australia (Privacy Act 1988 Compliance)
    • We handle personal and business information in an open and transparent manner.
    • We do not use your information for direct marketing unless you have consented or have a reasonable expectation to receive it.

6. Cookies and Tracking Technologies
Our Site uses cookies via Google Analytics to enhance functionality and track usage metrics. You can block cookies by adjusting your browser settings. However, doing so may cause certain elements of our website to function sub-optimally.
7. Your Data Rights
Regardless of your location, you hold the following rights regarding the professional business information we store:
    • Access & Correction: You can request a copy of the data we hold about you or ask us to fix inaccurate records.
    • Erasure (The Right to be Forgotten): You can request that we completely delete your personal business data from our database.
    • Opt-Out: You can click the “unsubscribe” link at the bottom of any MailerLite email to instantly stop receiving marketing materials.

8. Data Security and Retention
We employ standard digital security measures to safeguard your information against unauthorized access, loss, or alteration. We retain your data only for as long as necessary to fulfill your requests, manage your marketing project, or comply with regional tax and legal obligations.
9. Contact Us
To ask questions about this policy, file a complaint, or exercise your data rights, please contact us at:
  • Email: maria@mhg.digital