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Most marketers who work in this space learned about neurodivergence from a Google search.
I learnt it in waiting rooms, IEP meetings, and in the gap between what my family needed and what we could find. That’s why this work is different.
I’m Maria Guiney, a digital marketing consultant based in Edmonton, Alberta, who works with occupational therapists, speech-language pathologists, and autism support providers and beyond.
This is specifically for your world. Not because it was a smart niche move, but because I live in it.
Why This Work is Personal
When my child was diagnosed, I did what most parents do: I went online. I searched for hours looking for practitioners who could help, for someone who understood what we were going through, and for reassurance that we were going to figure this out.
What I found were brilliant, dedicated professionals who were nearly impossible to find. Practitioners doing life-changing work, invisible to the families who needed them most.
That gap between the quality of the care and the ability of families to find it; that’s what I decided to fix.
I work exclusively with neurodiversity-focused practices because this isn’t just a market to me. I understand what your families are going through when they’re searching for you. I know the language of that search, the emotional reality behind it, and what it takes to build the kind of trust that makes a family finally pick up the phone.
What you can expect working with me
My approach is simple: I handle the marketing. You handle your clients.
After an initial conversation to understand your practice, your goals, and your audience, I take care of everything. The content, the technical work, the emails, the strategy. You’ll get regular, plain English updates so you always know what’s moving and why. No confusing dashboards, no weekly homework, no feeling like you’ve just added a part-time job to your schedule.
The work is designed to run consistently in the background. Building your visibility and your client relationships quietly, without drama, without overwhelm.
A Bit of Background
I hold a CDMP (Certified Digital Marketing Professional) designation, the globally recognized standard for digital marketing practice. I’ve been working in digital marketing for over five years, and this niche is where that experience is now entirely focused.
Let's have a conversation. No pitch, no pressure.
Just a chat about what would actually help, even if it's not me.