SEO and Email Marketing for Occupational Therapists
A parent is searching for help right now. They may not even know it's OT they need. Your practice should be what they find.
I’m Maria Guiney and I handle SEO and email marketing for OT practices, so families can find you and you
can stay focused on your caseload.
I’m part of a neurodivergent family. I’ve been the parent searching late at night for someone who could help. I know how those searches start, and they rarely start with the words “occupational therapy.”
Most parents don't search for OT. They search for what they're seeing at home.
OT has its own search problem. Many parents don’t know what an occupational therapist does, so they never type the words.
They type what’s happening, like “Why does my child hate wearing socks?” or “Help with handwriting for a 7-year-old.”
If your site talks about sensory processing and fine motor skills without connecting them to those everyday moments, Google has no reason to show you to that parent. Someone else answers the question and gets the call.
Get found on Google by the parents who need you
I research what parents type when something at home isn’t working, then build your site so it answers them and points them to you.
What's Included
- Keyword research in parents’ language. Sensory struggles, handwriting, dressing, feeding, big feelings: whatever you work on, I find how families describe it.
- Two blog posts a month, like “Is my child a picky eater, or is it sensory?” or “What does an OT actually do for kids?” Each one answers a real question and points to booking with you.
- On-page fixes. I give each area you support its own page and fix your titles so Google knows what you offer and where.
- A short monthly check-in in plain language: what moved and what’s next.
SEO usually takes 3 to 6 months to show results. If you need new clients this week, it isn’t the right fix, and I’ll tell you that on our first call.
Stay connected while families decide, and while they wait
Parents who are new to OT often need time to understand what it is and whether their child needs it. Email gives them that time, with your practice in their inbox.
What's Included
- Platform setup, if you need it, built so families opt in properly (Canada’s anti-spam law requires consent).
- A welcome sequence of two or three emails that explain what OT is and help parents decide when it’s time to book.
- Two emails a month with simple at-home ideas and answers to the questions parents ask you most.
- A short note to families on your waitlist so they know they haven’t been forgotten.
Simple pricing, month to month
| Package | Price (CAD) |
|---|---|
| One-time SEO Audit | $175 |
| Get Found on Google (SEO) | $350/month |
| Stay Connected on Email | $300/month |
| SEO + Email together | $625/month Save $25/month |
No long contracts. Cancel with 30 days’ notice.
Case study partners: I’m building case studies with neurodiversity-focused practices. Partners get 3 months of SEO or email support and pay for 2. I take two partners at a time. Ask me about a spot.
FAQ
Yes, and this is where content does its best work. Posts that explain OT through everyday moments, like a child who won’t wear socks, reach parents before they know the word. By the time they call, they already trust you.
Yes. Solo and small practices are who I work with. Showing up when a parent searches your area comes down to answering the questions they’re already asking. That works at any practice size.
I write from the parent’s side of the search, which I know well. Anything clinical goes to you for a quick accuracy check before it’s published, so nothing goes out under your name that you haven’t approved.
Waitlists change. Email keeps waitlisted families connected so they don’t book elsewhere, and SEO keeps new enquiries coming for the months your schedule opens up.
Yes. Many families need both. See how I work with speech-language pathologists
Yes. Everything is remote, so I work with practices anywhere. Pricing is in Canadian dollars.
Let's talk about your practice
Thirty minutes. No pitch, no pressure. We’ll talk about who you serve and whether SEO, email or neither makes sense right now.